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Advertising Opportunities on Insecure.Org

If you offer products or services that would be of interest to security-minded folks, we would be happy to accept your sponsorship. Insecure.Org is a popular destination for professionals seeking the latest network security tools and information. We have received favorable coverage and awards from publications such as Info World, Linux Journal, Wired, SANS Institute, Sun World, Codetalker Digest, CIO Institute Bulletin, Computer World, Sys Admin, Network World, and many others.

When we set up your banner, we will give you a login account to the ad server software so that you can monitor the results of your campaign. We can handle multiple banners so that you can determine which ones are the most effective. Your satisfaction is guaranteed: if you aren't happy with the results, you can cancel at any time and receive a refund for all unused impressions.

Advertisements (except for the Nmap sponsorship ads) rotate on the whole Insecure.Org network of sites:

To start a campaign, or if you have any questions, please email us at sales@insecure.com or leave us a voice message at +1 (650) 989-4206 and we will call you back.

Top-Of-Page 728x90 Banners

Our primary creative format are huge 728x90 banner images (animation is OK) at the top of each page. They are sold on a CPM (cost per thousand impression) basis. The exact rate depends on the number of impressions purchased:

Number of ImpressionsCost per thousand (CPM)
Standard Rate$4.95
At least 500,000 Impressions$4.45
At least 1,000,000 Impressions$3.95

As an alternative to the 728x90 banners, you may run a 60-height (728x60) banner with room for a short sentence underneath linking to your product.

As an example, 1 million impressions costs US$3,950. We would suggest scheduling that many impressions over two or more months, though the frequency is up to you (subject to our available inventory). You can try multiple banners or change your advertisement at any time to discover what is most effective. If ordering at least 1MM impressions, you may use an HTML/text advertisement instead of an animated/static banner graphic. The minimum order is 150,000 impressions ($742.50).

Sidebar 120x90 Banners

Another creative option is a button on the left sidebar, right above the search field. These cost $1295/month for a 120x90 banner. They receive all monthly page impressions on our network of sites. At least 1.5 million impressions per month are guaranteed, and it can be much more. Stacking order of the ad positions is first come first served. A company may keep its position as long as it wants, and the position automatically increases if a higher ranked (started earlier) campaign ends.

Nmap Sponsorship

Our most popular software product (by far) is our free Nmap Security Scanner, used by millions of people for network discovery and security auditing. This slot puts your message at the top of hundreds of key pages on Nmap.Org, including the home page, download page, and documentation site. The creatives are 180x150 pixel banners and animation/Flash is allowed suject to our normal guidelines (see below). Since the ads run on every impression of many of our most popular pages, they usually receive at least 750,000 impressions each month. And because they appear in the main editorial section of pages rather than the surrounding chrome, they receive more attention from users. The monthly cost is $1,950.

An example screenshot is available here. There is only one ad in this example, but the slot has room for several companies to advertise at once. Ads and links are written into the pages rather than going through an adserver. We can still rotate multiple banners/links in the space using Javascript. If your ad has a white background, we recommend a border at the ad edges to delineate it from the (white) page it is placed on.

Page footer 728x90 Banners

Our final advertising option is the 728x90 banner at the footer of each page. Users have just finished reading the text, so they may be more interested in following a banner link. It currently runs Google text ads, but companies may reserve the whole space to run their ads exclusively for $1,500/month. As with a sidebar banners, at least 1.5 million impressions per month are guaranteed. So the effective CPM is less than $1.00.

Banner Guidelines, and Examples

Ad banner images are subject to approval. We do not accept banners with fake widgets (error messages, mouse pointers, etc), offensive content, excessive distractions (gratuitous flashing, "hit the monkey", etc), or misleading text. Reasonable (no playing sounds, etc.) Adobe Flash banners are permitted. Advertisements must be related to network security, and may not mention competing vendors by name. Advertisers generally may not use our trademarks (such as Nmap) or logos in creatives. We may make exceptions to this on a case by case basis for products which license our Nmap technology or otherwise interact with Nmap in a legitimate fashion. Any ads which would be prohibited by Google's ad policy (http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=176108) are also prohibited from our sites. Here are a few examples of successful campaign banners:

To start a campaign, or if you have any questions, please email us at sales@insecure.com or leave us a voice message at +1 (650) 989-4206 and we will call you back.

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